The "Advanced Professional Website" package currently includes the following:
- Advanced options:
> SEO personalization of the home page, products... Customize your page titles, URLs and descriptions for search engines.
> Add custom HTML, CSS and Javascript to your site, such as custom meta tags or scripts.
- Advanced store options:
> Google Shopping, Facebook Commerce: you can integrate your online store with Google Shopping and Facebook Commerce to automatically synchronize your products
> Abandoned cart recovery: you can automatically send follow-up emails to customers who started their checkout but did not complete their order, to win them back.
> Customer accounts: your customers can create an account on your site to see their orders history, save their address and checkout faster.
- 25 email forwarders
Here are also the guides to link your site to Google Shopping and Facebook Commerce:
- https://portmoni.com/google-shopping/
- https://portmoni.com/facebook-commerce/
In more details:
The Advanced package offers more options on the SEO side:
- You will be able to customize the SEO title and meta descriptions of the home page, products and other pages. The meta description is the 160 characters description that is suggested to Google for using in the search results (but sometimes Google decides to use something else). By default the description of your products is used.
- The platform automatically generates a json snipped that is included on your product pages and can also help rankings. You don't have anything to do for this it is added automatically and includes reviews, prices, description and all other details.
Related questions:
> What is included in the new package?